Whip Music Africa: How we are helping artistes to stardom one strategy at a time
Music tech company, Whip Music Africa, is out to level the playing field for aspiring artistes who want to have their big break in the music industry but do not have vast resources.
Every aspiring artiste wants to be the next Big Wiz, Burna, Badoo, Baddest or Bahd guy. They want to bask in the limelight, command millions of monthly listeners and rack up awards like Beyoncé does to Grammys.
While all these are not impossible, the ultra-competitive nature and high cost of the music industry today make it so that only one out of a million music prospects makes it to the top.
The CEO of Universal Music Group, Sir Lucian Grainge, remarked on the volume of songs that hit the music marketplace, saying that “music platforms are ingesting 100,000 tracks a day.”
In simpler terms, some 100,000 songs are uploaded to streaming platforms every day in 2022, and the number will only keep going up.
Similarly, another stat to consider is that record labels reportedly spend between $500k to $2m to break a new artiste.
So, what are the chances of an up-and-coming musician breaking into the limelight with all these fierce dynamics? You’d agree, very, very slim or even near impossible.
Many are then left clueless on how to go about their fledgling career, with more accepting fate that they may never have a breakthrough in the music industry.
This seemingly hopeless situation is why Whip Music Africa stepped onto the scene to level the playing ground for music starters and significantly boost their chances of breaking out.
As a music tech company, Whip Music Africa is helping up-and-coming artistes take their music career to the next level by helping them stand out in the music industry with strategies that maximise music marketing services.
One sure way Whip Music helps a music talent to become a star is through its services marketplace. With Whip Services Marketplace, the company gives artistes a wide variety of music services from a range of service providers to strategically grow their music and music career.
The services platform has been designed to make it easy, fast and compelling for artistes to explore investing in their music. The services on offer on the marketplace include playlisting, blog features, distribution, video production, DJ set features, radio play, TV play, social media promotions and many more.
The catchy aspect is that it is affordable and artistes can invest with as low as N3,000.
In fact, the platform offers a money-back guarantee if services are not delivered as described.
With these, Whip Music is making good on its aim to ensure that artistes achieve that big break even when they do not possess deep pockets.
Whip Music founder, Melissa Kariuki, reiterates:
“We know how difficult it can be for artists to stand out in the music market. Whether it’s upcoming artists trying to break in or established artists trying to stay relevant. Investing in marketing your music is the name of the game. Our goal is to introduce ease and comfort into this process by listing all your music services in one place and providing a money-back guarantee.”
What then are you waiting for? You’re the industry’s next big thing. Jump on Whip Music’s offering!
This issue is sponsored by Whip Music Africa