Music Marketing

Bayanni Activated! Analysing Mavin’s Marketing Moves for Newest Recruit

Don Jazzy-led Mavin Records is one of the most successful music powerhouses in Africa and it is worth exploring how they succeed at marketing music…

Sep 4, 2022 •

The Artistic and Marketing Sense in Releasing 2 Albums at a time

Inside: The Tussle for Afrobeats Crown

Sep 17, 2021 •

Tems vs Ayra Starr: Brute force marketing vs Growth hack

Lessons to learn from the two fast-rising music stars who are at polar ends of music breakthrough strategies.

Sep 9, 2021 •

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